Privacy Policy

At rove ("we," "our," or "us"), we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, mobile application, and related services (collectively, the "Service").

1. Information We Collect

We collect information that you provide directly, data generated automatically by your use of the Service, and specific technical data required to make the Service function.

Account Information

When you create an account, we collect personal information such as your name, email address, and account credentials.

Usage Data

We automatically collect details about how you interact with the Service, including pages or listings viewed, searches made, dates and times of access, and system performance logs.

Device Information

We collect data about the device you use to access the Service, such as your IP address, hardware model, operating system version, and unique device identifiers.

Location Data (Precise Geolocation)

To provide hyper-local recommendations, map routing, and contextual city guides, we collect precise or approximate location data (latitude and longitude coordinates) from your mobile device.

Control: We only collect this data with your explicit permission. You can opt-in, opt-out, or modify your location tracking preferences at any time through your device's operating system settings (e.g., allowing location access "Only While Using the App," "Always," or "Never"). If you disable location tracking, you can still use the Service, but features that require your proximity to physical places may not function correctly.

2. How We Use Your Information

We use the information we collect for the following operational purposes:

To operate, maintain, and optimize the rove platform.
To deliver personalized, hyper-local recommendations, events, and features based on your current physical location.
To improve the Service by analyzing how users navigate our maps, listings, and editorial content.
To communicate with you, including sending updates or newsletters you have opted into, and responding to customer support inquiries.
To detect, prevent, and address technical issues or fraudulent activity.

3. Cookies and Tracking Technologies

We use cookies, pixels, and mobile software development kits (SDKs) to keep you signed in, remember your user preferences, and analyze how the Service is used.

We partner with trusted third-party analytics providers (such as Google Analytics) to help us understand user behavior and app performance. You can manage cookie preferences through your web browser or device settings, though disabling them may limit some app functionalities.

4. Sharing Your Information

We do not sell your personal information or your location data. We only share your data under the following strict circumstances:

With Third-Party Service Providers

We share data with trusted vendors who perform services on our behalf-such as cloud hosting (e.g., AWS), database management, and platform analytics. These providers are bound by strict confidentiality agreements and are prohibited from using your data for any other purpose.

For Legal Reasons

We may disclose your information if we believe in good faith that doing so is necessary to comply with a valid legal obligation, court order, or government request, or to protect the rights, property, and safety of rove, our users, or the public.

Business Transfers

If rove is involved in a merger, acquisition, asset sale, or bankruptcy, your information may be transferred as a business asset, subject to the commitments made in this Privacy Policy.

5. Data Retention and Security

We retain your personal information, including location history, only for as long as your account is active or as necessary to provide you with the Service. We implement industry-standard technical and organizational security measures to protect your data against unauthorized access, loss, or alteration.

6. Your Rights and Choices

Regardless of where you live, we want to give you control over your data. Depending on your jurisdiction (such as California, Colorado, or the EU), you may have specific statutory rights, but rove provides the following choices to all users:

Access and Correction

You can review, update, or correct your account information directly within your profile settings.

Location Controls

You can revoke our access to your precise location data at any time via your device settings.

Data Deletion

You have the right to delete your account and all associated personal data. You can initiate this request within the app settings or by contacting us directly at the email listed below.

7. Third-Party Links and Integrations

Our city guide contains links to external, third-party websites and services (such as restaurant reservation platforms, ticketing services, or public transit maps). We do not control and are not responsible for the privacy practices or content of these external sites. We encourage you to read their respective privacy policies when leaving our platform.

8. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date at the top. For significant updates, we will provide a more prominent notice, such as an in-app banner or an email notification.

9. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your data, please reach out to us at:

Email: hello@rove.city